Gianluigi Guido
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Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; Pino, Giovanni; Peluso, Alessandro M.
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Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
Guido, Gianluigi
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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
Guido, Gianluigi
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