BRENDAN BRUCE

Brendan's whole career has been in mass communications. He's advised P&G, Mars, Unilever, Smith Kline, Kraft General Foods, Kimberly Clark and many other of the world's top companies: as well as His Majesty's Government of the United Kingdom, NATO, and the European Commission.

And he's helped grow such major brands such as Kleenex, Coppertone, Maxwell House, P&O, Pedigree Pet Food, Cesar, Vicks, Pepto-Bismol, Chlorasceptic, Clearasil, Beecham, Coq Sportif, Aspro and Rennies.

Back in 1988, he ran the UK government's campaign to popularise the Single European Market, now acknowledged as one of the most successful government campaigns ever.

A year later, Margaret Thatcher appointed him as Director of Communications for the UK Conservative Party. He worked closely with her on all aspects of political image making.

After working as a private consultant at the Head of State level in Africa, he helped Sally Low (formerly Theresa May's Chief of Staff) start LOW Associates SRL, one of Europe's leading European strategic communications consultancies, which is headquartered in Brussels.

He's the author of 'Images of Power', the first and still best book written on political marketing and its follow up 'On the Origin of Spin', as well as 'Brendan's Rules of Work'. He also writes both historical thrillers and the 'Martha's Magic Ring' series of children's adventures under the 'Dominic Lagan' brand.

He was born in London, the seventh child of the legendary WWII hero Flight Lieutenant Dominic Bruce OBE MC AFM MA (Oxon) KSG RAF, the 'Medium Sized Man' of Colditz Castle fame.

He is now Chief Curator of the Dominic Lagan gallery @ BrendanWorld™, which is currently presenting the 'Pop goes the salon' exhibition of British Pop Art