Philip R. Lund

Philip R Lund was born in New Zealand, educated at Harvard College and the London Business School, and originally worked as an economist in the USA & UK textile industries. Philip's frontline sales experience over 40 years covers a huge market area from office products (Rank Xerox top salesman 1966/67), to engineered products such as truck washing machines, vehicle recovery systems & stainless steel drainage, to financial services and credit cards, to outsourced services; and to management consultancy particularly in supply chain & the pharmaceutical industry. With the skill and ability to lead from the front, he has specialised taking new products to market and in setting up and running professional sales operations for companies that wanted fast growth. He has also lectured on sales practice in many places including the London Business School. In 2007 Philip produced the third edition of his very successful "sales bible", COMPELLING SELLING - THE FRAMEWORK FOR PERSUASION

His book KEYNOTES FOR COMPELLING SELLERS was published at the end of 2011. It is specifically designed as a "sales handbook" to pick out the key sales messages in an immediate and easily accessible way using the 'tweet' 140 image format. In this way it is ideal for the professional seller who is looking for a few good ideas for the next day's work. Both books are available in paper or e-book format from Createspace.com, or Amazon.com or Amazon.co.uk which both carry extensive & excellent reviews; or it can be reached via www.compellingselling.net

In 2007 Philip also republished CONFUCIUS & CO - THOUGHTS OF THE CHAIRMAN

'COMPELLING SELLING - The Framework for Persuasion' was first published in 1974 and is the first UK book on sales marketing to be published in the USA since the war (American Management Associations). Its phenomenal success led to it becoming known as the "sales bible" and copies have been sold across the globe for 3 decades. Now in its 3rd 2007 edition to take in changes to business practice.

COMPELLING SELLING IS THE 'SALES BIBLE'. You should read it, learn it, practice it & use it. Make it your 'bible for success'. COMPELLING SELLING gives you the framework in which persuasion can take place.

Are you a high level negotiator and want to make sure you do not miss that one-off deal. . …? Are you rising rapidly within your Organization, or a Board Member, and want to make sure your messages hit home. . ...? Are you a sales person who wants to exceed targets and take home some bigger bonuses. . ...? Do you feel sometimes it would just be nice to communicate better and see some of your views and thoughts put into practice. . ...? Then this internet edition of Compelling Selling must be required reading for you. You will enjoy it too. You can open it any place and just start reading

See my blogs on selling (and life in general) at www.whatisselling.net

And Twitter @CompellingSell