Ted Frank

Ted Frank is the principal of Backstories Studio, the leading firm in strategic storytelling, with clients that include Netflix, Fiat Chrysler, eBay, ESPN and Twitter.

He says:

My road to movie-style storytelling was both lucky and wacky. First, advertising taught me to be simple. Then consumer insights taught me about people and why they do what they do. Working in strategy taught me about how big corporations work, and how they don’t. My second stint in advertising led me to film classes, where I started really looking at how movies tell stories. All of these brought me to Backstories Studio, the place where my colleagues and I take 100-page PowerPoint decks and turn them into three- to five-minute movies. But knowing that not everyone has the resources to make movies every day led me to create workshops, and subsequently this book. I want you and your department to have a new set of tools to make your information easy to get, and easy to get behind. So everyone––project leads, execs, and companies––can make a bigger difference.