Dan Adams

Dan Adams is one of the world’s leading experts in B2B organic growth. His New Product Blueprinting process combines the foundational principles of innovation with the best practices of B2B marketing. It is a Voice of the Customer system, but one that is optimized for B2B and includes the toolset and support to ensure success. Adams founded The AIM Institute in 2005, which has trained and coached tens of thousands of professionals around the globe.

Adams is an inventor with a listing in the National Inventors Hall of Fame, author, and advisor to senior leaders in the world’s largest and most progressive B2B firms. He is a frequent speaker at conferences as well as a lecturer for universities such as Wharton’s Executive MBA program. He is the author of the books, BUSINESS BUILDERS and NEW PRODUCT BLUEPRINTING, as well as the video series, B2B ORGANIC GROWTH and the weekly blog AWKWARD REALITIES.