Alexander Chernev
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The Marketing Plan Handbook, 6th Edition
Chernev, Alexander
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The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
Chernev, Alexander
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Strategic Marketing Analysis, 2nd Edition
Alexander Chernev
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Marketing Management, Global Edition
Kotler, Philip; Keller, Kevin; Chernev, Alexander
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Strategic Marketing Management - The Framework, 10th Edition
Chernev, Alexander
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