Denison Hatch

Welcome!

Thank you for stopping by. My fondest hope is that I can help you be a more compelling and powerful writer — one that grabs your reader’s and viewer’s attention and keeps it all the way to the end.

My career has been in the world of advertising and marketing. In that world the kiss of death is to is spend a lot of money to place an advertisement and then boring the reader or viewer. The legendary David Ogilvy (Confessions of an Advertising Man) wrote: “You can’t bore people into buying.”

Also, advertising writers know the seven key copy drivers — the emotional hot buttons that make people react and act — are: fear – greed – guilt – anger – exclusivity – salvation – flattery.

My first writing was published in four newspapers at age 15. That summer I was lowly apprentice (unpaid intern and gofer) at the Ivoryton, Connecticut Playhouse. There I struck up a friendship with Evelyn Lawson, a heavy drinking, heavy smoking ex-Ziegfeld Follies chorine in her late 40s who did publicity and P.R. for the theater. She became my first mentor and taught me how to write a press release. She coached me through writing, mimeographing and mailing the two-page announcement for the last show of the season — Dream Girl —starring Judy Holliday. That year in March 1950 she won the Academy Award for the Best Performance by an Actress in the film Born Yesterday. This was a big deal for the theater. It was a bigger deal for me. It changed my life. Wonder of wonders, the Middletown Record and three other local newspapers printed my release verbatim! My parents were gobsmacked. Even more thrilling, Dream Girl was SRO all week. At age 15, I had acquired a marketable skill that I have used throughout my 60-year career! Evelyn Lawson changed my life!

After a two-year stint as a G.I. in the U.S. Army (1958-1960 overseas on Governor’s Island in New York harbor writing news releases), I had nine jobs in my first 12 years in business. I was fired from five of them and went on to save two businesses and start three others. One of the businesses — WHO’S MAILING WHAT! newsletter and archive service founded in 1984 — revolutionized the science of how to measure the success of direct mail. In the past 60 years I have been a book club director, freelance copywriter/designer, editor, journalist and marketing consultant. I’m also the author of seven books on marketing and four novels. I would love to hear from you and can be reached at: dennyhatch@yahoo.com.

Currently I write, edit and publish Denny Hatch's Marketing Blog — "The Science and Art of Creating Wants." Here's a sample you might find useful.

http://dennyhatch.blogspot.com/2018/10/27-denny-hatchs-ultimate-marketeers-85.html

Thank you again.

Cheers.

P.S. You can reach me at: dennyhatch@yahoo.com.