Barry H. Cohen

Barry Cohen

For forty years, Barry has plied his trade in the advertising industry and the broadcast community. For the past twenty-four years, Barry has served as principal of NJ-based AdLab Media Communications, LLC, a firm specializing in radio and television. Prior to that, he held positions with New York radio stations WPAT and WOR, and served as General Manager of WKCW, a Virginia radio station.

Barry is the author of a widely reviewed advertising guide book for smaller companies, entitled TEN WAYS TO SCREW UP AN AD CAMPAIGN. He is co-author of Startup Smarts, as well as the novel Comin' Home. He has also written the first in the trilogy of sci-fi novels entitled SOUL SWITCHERS. Barry has also authored guest columns for Floorcovering Weekly, Radio & Records, Radio Ink, NJ Business and Professional Performance magazines.

A familiar speaker on advertising, Barry has addressed national organizations, including the Radio Advertising Bureau, Interep, the Concert Industry Consortium, the Mid-Year Radio Symposium, the Natural Products Expo East, the US Small Business Administration, the NJ Florists Association, the Financial Institutions Marketing Association, the Mid-Jersey Business Expo and the Gateway Small Business Expo. He is the recipient of several creative awards, as well, from the NJ Barry has mentored numerous first-time authors, serving as their ghostwriter, editor and publicist.

Barry's Specialty:

Strategic Planning and Media Liaison.

Weapons of Choice:

Radio, Television, Magazine & Public Relations

Education:

Cum Laude graduate, Kean University;B.A. in English/Speech-Theater-Media.

Admitted to the Roundtable Group expert witness consultancy (Chicago & D.C.)

Served on Boards of: Kean University Alumni Assoc, NJ Ad Club, Allgood Entertainment, Network Plus

Featured & Profiled: NJ Business, NJ Biz, Entrepreneur, StartupJournal.com, AdLaw.com, Whole Foods, Pollstar, Radio Ink, Radio Business Report, Radio & Records, "The (Bergen) Record", "The Miami Herald".