Philippe Malaval
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Marketing Business to Business: Marketing industriel et d'affaires, BtoBtoC, BtoBtoE, BtoAtoU
Philippe Malaval; Christophe Bénaroya
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Pentacom - 4e édition: Communication marketing b-to-c et b-to-b, corporate, digitale et responsable
MALAVAL, Philippe
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PENTACOM 2E ED COMMUNICATION : THEORIE ET PRATIQUE: Communication corporate, interne, financière, marketing b-to-c et b-to-b
MALAVAL, Philippe
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Stratégie et gestion de la marque industrielle: Produits et services, business to business
Malaval, Philippe
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PENTACOM: Communication : théorie et pratique
Malaval, Philippe; Décaudin, Jean-Marc; Bénaroya, Christophe
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PENTACOM 3E ED: Communication corporate, interne, financière, marketing b-to-c et b-to-b
MALAVAL, Philippe; DECAUDIN, Jean-Marc
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B to B Branding : Creating synergies in the value chain
Philippe Malaval; Christophe Benaroya; Cécile Janet; Collectif
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PENTACOM 2E ED + ETEXT: Communication corporate, interne, financière, marketing b-to-c et b-to-b
MALAVAL, Philippe
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