Philippe Malaval
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Marketing H2H: La Genèse du marketing human-to-human
Kotler, Philip; Pfoertsch, Waldemar; Sponholz, Uwe; Malaval, Philippe
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PENTACOM: Communication : théorie et pratique
Malaval, Philippe; Décaudin, Jean-Marc; Bénaroya, Christophe
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Pentacom - 4e édition: Communication marketing b-to-c et b-to-b, corporate, digitale et responsable
MALAVAL, Philippe
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PENTACOM 2E ED + ETEXT: Communication corporate, interne, financière, marketing b-to-c et b-to-b
MALAVAL, Philippe
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MARKETING BUSINESS TO BUSINESS 5E ED
MALAVAL, Philippe; BENAROYA, Christophe
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PENTACOM 2E ED COMMUNICATION : THEORIE ET PRATIQUE: Communication corporate, interne, financière, marketing b-to-c et b-to-b
MALAVAL, Philippe
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PENTACOM 3E ED: Communication corporate, interne, financière, marketing b-to-c et b-to-b
MALAVAL, Philippe; DECAUDIN, Jean-Marc
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MARKETING BUSINESS TO BUSINESS 3E EDITION: Du marketing industriel au marketing d'affaires
MALAVAL, Philippe; BENAROYA, Christophe
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