J.C. Bradbury is Professor of Economics at Kennesaw State University, which is located a few miles north of Truist Park in Cobb County, where his family has lived for generations. He's one of the country's leading sports economists, publishing numerous academic journal articles on the economics of sports, and the author of The Baseball Economist and Hot Stove Economics. He is the past-President of the North American Association of Sports Economists and serves as an associate editor for Journal of Sports Economics.