Bernard Ross

Bernard Ross is Director of =mc consulting, a global management consultancy working solely for ethical organisations.

=mc has offices in UK and associates in Japan, Singapore, Chile, Australia and USA.

Bernard's areas of expertise are strategic thinking, innovation and decision science. He works with senior teams and boards developing strategic capacity and with teams on the application of decision science to campaigns, communication and fundraising.

He has worked for over 30 years with not-for-profit organisations helping them transform their performance. His customers include most of the major UK charities and many leading INGOs - ranging from Oxfam to UNICEF and from WHO to Greenpeace International.

His work has taken him to over 50 countries. Among his recent projects are:

* guiding the planning, governance and change processes for Amnesty International's worldwide strategy

* facilitating the global resource mobilisation strategy for the Federation of Red Cross and Red Crescent Societies

* developing strategic planning materials for UNAIDS to help tackle the pandemic

* working with UNICEF International and Greenpeace on their global innovation strategies

* helping Sightsavers International develop strategy using the balanced scorecard methodology

Bernard co-authored and number of books with Clare Segal. Breakthrough Thinking for Non-Profit Organisations was voted Best Non Profit Book in the USA 2004- the first time Europeans have won this award. Their second book The Influential Fundraiser was published by Wiley in December 2008. It was selected as one of the top 5 management books for 2009 by the New York Times. And updated version, Making the Ask, was published in June 2021. Global Fundraising, Wiley 2013, was edited with Penny Cagney, and won The Skystone Research Prize. Strategy, published by FT/Pearson, was WH Smith Top 10 Business Book. Change for Good and Change for Better, with Omar Mahmoud Chief Knowledge Officer at UNICEF International introduced behavioural science to the prosocial world.

He is a regular keynote speaker on international platforms such as the Association of Fundraising Professionals (USA), the Institute of Fundraising (UK) and Resource Alliance.

You can contact him at bernardross@mc.consulting Or visit the =mc website at www.mc.consulting where his blog is regularily updated. If you like twitter you can follow him on @bernardrossmc