Mark Batey

Mark Batey is a brand consultant, trainer, conference speaker, visiting professor and author.

A language graduate of Oxford University, he has worked in England, Central Europe, Latin America and the United States. He spent 25 years with major international advertising agencies, handling the brands of companies such as Coca-Cola, Unilever, Nestlé and Mondeléz International/Kraft Foods. He led many award-winning campaigns, above all for marketing effectiveness.

His book Brand Meaning explores how people find and create meaning in brands. The book has been translated in Brazilian Portuguese, Spanish, Chinese (2015), and recently published in India (2014). He also has a chapter, on creating meaningful brands, in the just released The Definitive Book of Branding, an edited volume which features contributions from international brand commentators like Al Ries and Kevin Roberts.