Naras Eechambadi

Naras Eechambadi, an official marketing guru at CRMGuru.com, is an internationally recognized author, speaker, coach and CEO of Quaero Corp, the marketing company he founded to offer clients direction and solutions in a corporate climate that consistently demands more accountability.

With a varied background in product development, research, analytics, consulting, management and entrepreneurship, Naras prides himself on seeing the forest for the trees. His ability to marry left-side and right-side thinking in marketing departments as well as whole companies has been gleaned from street-level, middle management and top floor positions in various marketing roles, as well as rigorous, exhausting research, and experience running his own successful marketing business. Naras' honest, direct approach brings transparency to a typically opaque, guarded or hidden practice, and his in-demand speaking engagements attest to his strength as a passionate, effective communicator that offers answers to elusive marketing concerns.

He has made it his mission to help companies build consistent marketing methodology and a unified internal language in order to unite marketing and operational concerns, and bring legitimacy, esteem and accountability to marketing practices throughout the world. In helping to reconcile positions and departments that often engage in turf wars, Naras is able to build trust among finance/accounting, IT and marketing departments, while helping countless companies to gain, grow and retain customers. He is living proof that real marketing ROI reporting is not only possible, but crucial to marketing's future.

Naras has had a 360 degree view of marketing through his career. He was a Senior Vice President at First Union (now Wachovia Corp.) where he created its Knowledge Based Marketing Group, as well as a consultant and a co-founder of the CRM practice within McKinsey & Company. He also has served as Associate Director of Marketing Sciences for BBDO Worldwide, Vice President for new product development at The BASES Group (now ACNielsen BASES). He is author of 'High Performance Marketing: Bringing Method to the Madness of Marketing', a frequent contributor to several marketing publications and has taught at The University of California, Berkeley.

He holds a Ph.D. in Marketing from the University of Texas at Austin, a Masters degree in Management Science from Northwestern University, and a Bachelor's in Electrical Engineering from the Indian Institute of Technology.