Norman Leach

**Norman Leach - The Chaos Navigator**

A Life at the Intersection of History, Business and Storytelling

Norman Leach is an award-winning historian, bestselling author, filmmaker, educator, business strategist, and speaker who believes history is not simply about what happened - it is about the people who lived it.

The author of more than a dozen books, Norman writes across two seemingly different worlds: history and business. In both, his approach is the same. He looks beyond the minutiae to find the people, decisions, ideas, and stories that explain why events matter.

His historical books have explored Canadian military history, leadership, war, peacekeeping, and the experiences of those who lived through some of the defining moments of our past. His bestselling titles include *Passchendaele: Canada’s Triumph and Tragedy on the Fields of Flanders*, *Broken Arrow: America’s First Lost Nuke*, *Canadian Peacekeepers*, *Great Military Leaders*, *Cavalry of the Air*, *Vigil: Canada’s Sacrifice in Afghanistan*, and *Sam Steele: An Officer and a Gentleman*, along with acclaimed histories of the Somme, Ypres, and Vimy Ridge.

Norman’s work as a historian extends into film and television. He served as historian for the feature film *Passchendaele*, working closely with the production team, appearing as a special-skills extra, and serving as a media spokesperson. He has worked on documentaries including *The Road to Passchendaele*, *The Mad Trapper of Rat River*, and *Hitler’s Stealth Fighter*.

He is currently a historical consultant to **3 Stories Productions** on its ambitious *300 Years of War* documentary series. He has also contributed his historical expertise to three *Historica Canada* History Minutes: **Nursing Sisters, D-Day, and the Winnipeg Falcons**.

But history is only one part of Norman’s writing. As a business strategist, marketing educator, and longtime business-school instructor, he also writes about business, marketing, leadership, and emerging technology. His latest book, ***The New Age of Marketing: AI, Personalization, and Human Connection***, examines how artificial intelligence is transforming marketing while reinforcing a lesson Norman has seen repeatedly throughout history: technology changes, but human connection remains at the centre of success.

This combination of history, business, teaching, film, and storytelling gives Norman a distinctive perspective. He brings research and experience together without becoming trapped in either. His goal is not simply to tell readers what happened, but to help them understand the people and ideas behind it - and why those stories still matter.

Norman’s work has been recognized with five Crystal Awards, a Saskatchewan Book Award, and a Governor General’s Award nomination. Several of his books have appeared on national bestseller lists.

He is also passionate about helping organizations preserve their own stories. Norman is available to write books **on contract for organizations, companies, associations, institutions, and families that want to document and preserve their history**. Whether it is the story of a company built over generations, an organization that has shaped a community, or the people whose work made an institution what it is today, he brings the same approach he applies to his historical writing: research deeply, find the human story, and make it worth reading.

Whether he is writing a book, developing a documentary, teaching a class, advising a business, or speaking to an audience, Norman Leach brings the same philosophy to his work:

**Stories are most powerful when we see the people behind them**

His books invite readers not merely to study the past, but to enter it - to understand the choices, ambitions, fears, sacrifices, innovations, and extraordinary lives that shaped the world we live in today.