Tom Attea

ABOUT THE AUTHOR

Tom Attea is one of the most award-winning copywriters in America. He has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New York, The One Show, and International Broadcast Awards.

He has written extraordinarily successful advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, and Lifetime television. Three of the commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York.

Tom has written websites for companies as large as Citibank and Diners Club and sites for innumerable smaller companies and professionals. He was selected to write the site for the first major online conference on website conversion rates, which featured speakers from Google and leading SEO companies. He has done creative problem-solving for some of the largest interactive advertising agencies.

He is the author of the popular books The Secrets of Successful Creative Advertising and How to Write Websites That Convert.

Tom is a writer in the full sense of the word. Nine shows he has written have been produced Off-Broadway. The Village Voice called a recent musical he wrote the book and lyrics for "hilarious and simply charming." He holds a grant as a playwright from Theater for the New City and the Jerome Foundation.

He also created the humorous website Newslaugh.com, which he wrote for two years. The articles and fictional pieces from Newslaugh have been collected in two books, which are also also available on Amazon.

Tom has held executive creative positions at some of New York's finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group. While at Young & Rubicam, he not only wrote a lot of successful, award-winning advertising; he also conducted the copywriting training program for five years. While running the program, he developed ways to explain the art of copywriting that he shares with the reader. During his years at Young & Rubicam, he also served as the creative director of Concepts, the agency's new product unit.

Tom was the executive creative director of an interactive agency in Soho. During this time, he won the Gold Mobius Award for writing what was judged the "Best B2B Internet Services Advertisement" of the year.

Today, he is the President & Creative Director of Heavy Creative, Inc. (www.HeavyCreative.com). The company specializes in creative problem-solving for online marketers, ad agencies, and major advertisers.

Tom is available to write advertising and websites for clients who value excellence.

He may also be booked for speaking engagements.

Tom may be contacted through HeavyCreative.com.