Robert C. Blattberg

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Customer Equity: Building and Managing Relationships as Valuable Assets
Blattberg, Robert C; Getz, Gary; Thomas, Jacquelyn S

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� 4.81

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Database Marketing: Analyzing and Managing Customers: 18 (International Series in Quantitative Marketing, 18)
Blattberg, Robert C.; Kim, Byung-Do; Neslin, Scott A.

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� 5.17

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Sales Promotion: Concepts, Methods, and Strategies
Blattberg, Robert C.

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� 6.74

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