Ronald D. Michman
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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
Ronald D. Michman; Edward M. Mazze
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Lifestyle Marketing Pb: Reaching the New American Consumer
Michman, Ronald D.
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The Food Industry Wars: Marketing Triumphs And Blunders
Michman, Ronald D.; Mazze, Edward M.
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Specialty Retailers -- Marketing Triumphs and Blunders
Ronald D. Michman; Edward M. Mazze
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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
Ronald D. Michman; Alan J. Greco
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