Merrill R. Chapman

Merrill R. (Rick) Chapman is the managing editor and publisher of Softletter, an online newsletter that covers the business of software marketing. His latest book is the third edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters. The first two editions have sold 100 thousand copies worldwide and have been translated into seven languages, including Chinese, Hebrew, Italian, Korean and Japanese.

His other books include SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business” and two novels, Selling Steve Jobs' Liver: A Story of A Story of Startups, Innovation, and Connectivity in the Clouds. Rule-Set: A Novel of a Quantum Future. Liver follows the adventures of two serial-failure entrepreneurs who obtain the late technology titan's original liver and embark on an exciting entrepreneurial journey to build a new company and technology that will disrupt the market's current model of interacting and communicating with those in the post life.

In his career Rick has worked as a programmer, sales engineer, product manager, and VP of marketing and product management. Rick is currently at work on his next book, Bare Ruined Wires: How Big Social Media destroyed America’s Trust and Faith In High Technology. Wires is scheduled for a June, 2022 release. The next release in the Rule-Set series is due in autumn, 2022.