Gene Del Vecchio

Gene Del Vecchio is a longtime marketing and entertainment consultant, educator, and the author of several books.

The expertise he gained from working 30+ years for global entertainment companies is summed up in his seminal book, Creating Blockbusters, which details the core ingredients for creating and marketing highly successful entertainment. His first young adult novel, The Pearl of Anton, was honored with a star review in Booklist, while the sequel, The Sword of Anton, was honored with the Young Adults' Choices Award from the International Reading Association. His latest fiction effort is the BetterNot! picture book series for children ages 4 to 8. The series tells the story of a town filled with very naughty children who learn important lessons in morals and manners from a magical creature named BetterNot!

His clients over the years have included The Walt Disney Company, Paramount Pictures, Mattel, MGA Entertainment, Hasbro, Kraft Foods, Nestle, Microsoft, and many more. He now teaches at the USC Marshall School of Business and continues to write on the topic of creating great entertainment.