John Philip Jones

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Advertising Organizations and Publications: A Resource Guide
Jones, John Philip

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How Much is Enough?: Getting the Most from Your Advertising Dollar
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How to Use Advertising to Build Strong Brands

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When Ads Work: New Proof That Advertising Triggers Sales
Jones, John Philip

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How Advertising Works: The Role of Research (Graduate Survival Skills)

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International Advertising: Realities and Myths

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Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising
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The Ultimate Secrets of Advertising
Jones, John Philip

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