John Philip Jones

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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Jones, John Philip

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When Ads Work: New Proof That Advertising Triggers Sales
Jones, John Philip

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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
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The Ultimate Secrets of Advertising
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Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising
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How Much is Enough?: Getting the Most from Your Advertising Dollar
Jones, John Philip

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What's In A Name?: Advertising And The Concept Of Brands
JONES JOHN PHILIP; SLATER JAN S

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