Emanuel Rosen

Emanuel (Manu) Rosen is a bestselling author whose books have been translated into fourteen languages. His first book, The Anatomy of Buzz, “managed to generate quite a bit of buzz itself,” as BusinessWeek noted. His third book, Absolute Value (co-authored with Stanford professor Itamar Simonson), won the 2016 American Marketing Association's Best Book Award. His most recent book, The Life Machines (co-authored with Stanford professor Daria Mochly-Rosen), was named a 2026 PROSE Award Finalist by the Association of American Publishers. Emanuel was previously vice president of marketing at Niles Software, where he launched the company’s flagship product, EndNote. He’s presented his work in numerous forums around the world, including at companies such as Google, Intel, and Nike. His work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media. He is married to Daria Mochly-Rosen, they live in Menlo Park, California, and have four adult children and three grandchildren.