Patricia B. Seybold

Seybold is an internationally acclaimed best-selling author. The company’s Web site takes its name from the ground breaking book, Customers.com: How to Create a Profitable Business Strategy on the Internet and Beyond. Published in 1998, the book provides insight into how sixteen still-thriving companies designed their e-business strategies to improve revenues, increase profitability, and enhance customer loyalty.

Other books by Patricia Seybold and colleagues are: The Customer Revolution: How to Thrive when Customers Are in Control (2001) and Outside Innovation: How Your Customers Will Co-Design Your Company’s Future (2006). With Martin Lindstrom, Seybold co-authored BRANDchild: Remarkable Insights into the Minds of Today’s Global Kids and Their Relationship with Brands (2003).

Patty’s blog, Outside Innovation, was launched as a companion to the book of the same title. Seybold’s blog posts and tweets draw interest and comments from a worldwide group of followers.

Seybold’s companies have published research reports and articles for over 25 years. The Patricia Seybold Group now publishes more than fifty articles per year. Access to the articles, including archives back to 2003, is available to subscribers to the Customers.com® membership services.