Christopher H. Lovelock
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Essentials of Services Marketing
Lovelock, Christopher H.; Wirtz, Jochen; Chew, Dr Patricia
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Product Plus: How Product Plus Service Equal Competitive Advantage
Lovelock, Christopher H.
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Principles of Service Marketing and Management: United States Edition
Lovelock, Christopher H; Wright, Lauren
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Public and Nonprofit Marketing
Lovelock, Christopher H.; Weinberg, Charles B.
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Services Marketing: United States Edition
Christopher Lovelock; Jochen Wirtz
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Services Marketing: Global Edition
Lovelock, Christopher; Wirtz, Jochen
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Services Marketing in Asia
Wirtz, Jochen; Keh, Hean Tat; Lu, Xiongwen; Lovelock, Christopher
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Services Marketing: An Asia-Pacific Perspective
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