K. Douglas Hoffman
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Essentials of Services Marketing (The Dryden Press series in marketing.)
Hoffman, K. Douglas; Bateson, John E. G.
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Services Marketing: Concepts, Strategies, & Cases
Hoffman, K.; Bateson, John
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Services Marketing - International Edition
K. Hoffman; John E.G Bateson; Emma H. Wood; Alexandra J. Kenyon
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Services Marketing, International Edition
Hoffman, K.; Bateson, John
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Marketing Principles and Best Practices
Simpson, Penny; Hoffman, K.; Shimp, Terence A.; Speh, Thomas W.; Czinkota, Michael R.; Dickson, Peter D.; Sheth,...
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Thomson Advantage Books: Marketing Principles and Best Practices (with InfoTrac®) (Advantage Series)
Hoffman, K.
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