K. Douglas Hoffman
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Essentials of Services Marketing (The Dryden Press series in marketing.)
Hoffman, K. Douglas; Bateson, John E. G.
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Services Marketing: Concepts, Strategies, & Cases
Hoffman, K.; Bateson, John
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Services Marketing B&W: Concepts, Strategies and Cases
Hoffman, K.; Bateson, John; Wood, Emma
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Marketing Principles and Best Practices
Simpson, Penny; Hoffman, K.; Shimp, Terence A.; Speh, Thomas W.; Czinkota, Michael R.; Dickson, Peter D.; Sheth,...
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Marketing Best Practices (Dryden Press Series in Marketing)
Czinkota, Michael R.; Etc.
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Services Marketing: Concepts, Strategies, & Cases
Hoffman, K.; Bateson, John
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