James C. Anderson

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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Review, Harvard Business; Kotler, Philip; Zoltners, Andris; Goyal, Manish; Anderson, James C.

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� 3.11

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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A.

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� 3.43

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Business Market Management: Understanding, Creating and Delivering Value: United States Edition
Anderson, James C.; Narus, James A.

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� 4.51

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Business Market Management: Understanding, Creating, and Delivering Value: United States Edition
Anderson, James C.; Narus, James A.; Narayandas, Das

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� 6.60

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BUSINESS MARKET MANAGEMENT(B2B) 3E
JAMES C ANDERSON

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