James C. Anderson
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Review, Harvard Business; Kotler, Philip; Zoltners, Andris; Goyal, Manish; Anderson, James C.
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A.
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Business Market Management: Understanding, Creating and Delivering Value: United States Edition
Anderson, James C.; Narus, James A.
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Business Market Management: Understanding, Creating, and Delivering Value: United States Edition
Anderson, James C.; Narus, James A.; Narayandas, Das
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