Robert Marich

Hollywood spends more to market movies than to make them, though this is often overlooked. There is no movie business without the audience! I've got 25 years experience covering the movie business from a financial perspective, which gave me a background to write "Marketing to Moviegoers" from SIU Press. I have journalist articles published in Hollywood Reporter, Variety, Advertising Age, Los Angeles Times and Forbes. I'm also author of "More Than Just A Kiss" and senior editor of the ninth and tenth editions of "Music Business Handbook and Career GUide."