Paco Underhill

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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Why We Buy: The Science of Shopping
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
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The Call of the Mall
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What Women Want: The Science of Female Shopping
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How We Eat: The Brave New World of Food and Drink
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The Call of the Mall: How We Shop
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SCIENCE DU SHOPPING (LA): Comment le merchandising influence l'achat
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Waarom we kopen wat we kopen: De wetenschap van het (online) winkelen
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