Paco Underhill
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
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Why We Buy: The Science of Shopping
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
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What Women Want: The Science of Female Shopping
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How We Eat: The Brave New World of Food and Drink
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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La Science Du Shopping. Comment Le Merchandising Influence L'Achat
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Waarom we kopen wat we kopen: de wetenschap van het winkelen
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