William E. Rothschild

I have led my own consulting firm, Rothschild Strategies Unlimited LLC in 1984 after leaving General Electric. My consulting practice focuses on working with the CEO and his management team to create viable, profitable and sustainable strategies. Clients range from new venture start ups to major global corporations in a wide variety of industries.

At GE I was the Corporate Strategist for three years and created the company's first market driven Corporate Strategy. Over my career I held management and professional assignment in strategic planning, finance, marketing and human resources.

I have published five books including my latest "The Secret To GE's Success" Other books include the first strategic thinking and decision making book, entitled Putting It All Together. Others included Strategic Alternatives, Gaining and Maintaining a Competitive Advantage and Risktaker Caretaker, Surgeon and Undertaker- the four faces of strategic leadership.

In addition my firm provides StrategyLeader Software and guides for those interested in developing their strategies on their own.