Malcolm McDonald

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Key Account Management: The Definitive Guide
McDonald, Malcolm; Woodburn, Diana

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Marketing Plan in Colour
McDonald, Malcolm; Morris, Peter

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� 1.07

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Marketing Plans: How to Prepare Them, How to Profit from Them
McDonald, Malcolm; Wilson, Hugh

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� 3.24

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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
McDonald, Malcolm; Leppard, John

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� 3.28

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Marketing Plans: How to Prepare Them, How to Use Them
McDonald, Malcolm; Wilson, Hugh

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� 4.66

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Marketing Planning for Services
Payne, Adrian; McDonald, Malcolm

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� 1.49

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Market Segmentation: How to Do It and How to Profit from It
McDonald, Malcolm

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� 3.95

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Creating Powerful Brands
De Chernatony, Leslie; McDonald, Malcolm

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� 3.23

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