Malcolm McDonald

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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
McDonald, Malcolm; Leppard, John

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Marketing Plan in Colour
McDonald, Malcolm; Morris, Peter

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� 1.07

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Key Account Management: The Definitive Guide
McDonald, Malcolm; Woodburn, Diana

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� 5.07

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Marketing Plans: How to Prepare Them, How to Use Them
McDonald, Malcolm; Wilson, Hugh

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� 4.75

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Marketing Plans: How to Prepare Them, How to Profit from Them
McDonald, Malcolm; Wilson, Hugh

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� 6.21

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Market Segmentation: How to Do It and How to Profit from It
McDonald, Malcolm

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� 5.46

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Creating Powerful Brands
De Chernatony, Leslie; McDonald, Malcolm

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� 6.45

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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research S.)
McDonald, Malcolm

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� 5.25

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