Malcolm McDonald
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Key Account Management: The Definitive Guide
McDonald, Malcolm; Woodburn, Diana
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Marketing Plan in Colour
McDonald, Malcolm; Morris, Peter
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Marketing Plans: How to Prepare Them, How to Use Them
McDonald, Malcolm; Wilson, Hugh
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Marketing Plans: How to Prepare Them, How to Profit from Them
McDonald, Malcolm; Wilson, Hugh
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
McDonald, Malcolm
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Creating Powerful Brands
De Chernatony, Leslie; McDonald, Malcolm
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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
McDonald, Malcolm; Leppard, John
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Marketing Planning for Services
Payne, Adrian; McDonald, Malcolm
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