Alan R. Andreasen

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Strategic Marketing for Nonprofit Organizations
Kotler, Philip; Andreasen, Alan R.

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Social Marketing in the 21st Century
Andreasen, Alan R.

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Cheap But Good Marketing Research
Andreasen, Alan R.

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Marketing Research that Won't Break the Bank: A Practical Guide to Getting the Information You Need, Second Edition (Jossey-Bass Nonprofit and Public Management Series)
Andreasen, Alan R.

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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Andreasen, Alan R.

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The Disadvantaged Consumer
Andreasen, Alan R.

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STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS
Alan R . Andreasen

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Strategic Marketing for Non-Profit Organizations
Andreasen, Alan; Kotler, Philip

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