Leonard M. Lodish

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Entrepreneurial Marketing: Lessons from Wharton′s Pioneering MBA Course
Lodish, Leonard M.; Morgan, Howard; Kallianpur, Amy

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye

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� 5.03

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The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? (Wharton Executive Library)
Lodish, Leonard M.

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� 8.16

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Lodish, Leonard; Morgan, Howard; Archambeau, Shellye; Babin, Jeffrey

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