Jerome A. Katz

I was a music and retail entrepreneur in high school, adding a consulting business in college and graduate school, and came from family businesses (discount stores, auto parts distributing, tire sales and even a pharmacy), but for the past 30+ years I've been teaching and writing about entrepreneurship - first at Wharton and for more than two decades at Saint Louis University.

From that experience I co-authored Entrepreneurial Small Business (published by McGraw-Hill) a textbook based on how we teach at SLU. It is unusual in that we focus on the kinds of businesses most undergrads and lifelong learners really start - so almost nothing on venture capital, but a whole chapter on part-time self-employment, a chapter on managing cash, and a financing chapter that covers not only debt and equity but gifts. Like I said, very realistic for most of us. Following the model in our program, the text also has more than 30 skill modules, giving readers the how-to for the key skills that underpin successful entrepreneurial ventures - everything from how to ask for help to how to find out what to pay a potential employee.

I have also edited and co-edited two book series - Advances in Entrepreneurship, Firm Emergence and Growth an annual research volume (published by Emerald) and the Entrepreneurship and Management of Growing Enterprises series of text supplements from Sage, which includes titles like Field Casework (Lisa Gundry and Aaron Buchko) which is one of the few books out there for students working on consulting projects in the field, and Investigating Entrepreneurial Opportunities: A Practical Guide for Due Diligence (Richard P. Green and James J. Carroll) which makes clear how to vet a prospective business purchase.

You can learn more about my work at http://eweb.slu.edu.

Thanks for your interest. Happy reading!