Steve Rivkin
Popular items by Steve Rivkin
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Differentiate or Die: Survival in Our Era of Killer Competition (Second Edition)
Trout, Jack; Rivkin, Steve
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The Making of a Name: The Inside Story of the Brands We Buy
Rivkin, Steve; Sutherland, Fraser; Trout, Jack
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IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations
Rivkin, Steve; Seitel, Fraser
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (MGMT & LEADERSHIP)
TROUT
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Differentiate or Die: Survival in Our Era of Killer Competition
Trout, Jack
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The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)
Trout, Jack
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