J. Paul Peter

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Consumer Behavior & Marketing Strategy
Peter, J. Paul; Olson, Jerry

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A Preface to Marketing Management
Peter, J. Paul; Donnelly, Jr, James

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Marketing Management
Peter, J. Paul; Donnelly, Jr, James

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Consumer Behavior
Peter, J. Paul; Olson, Jerry

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Consumer Behavior
Peter, J. Paul; Olson, Jerry

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Preface to Marketing Management
Peter, J. Paul; Donnelly Jr., James H.

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Strategic Management: Concepts and Applications
Certo, Samuel C.; Peter, J. Paul

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Preface to Marketing Management
Peter, J. Paul; Donnelly, Jr, James

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