Joel R. Evans

Joel R. Evans, Ph.D., is a Distinguished Professor Emeritus in the Zarb School of Business at Hofstra University, Long Island, New York; and a pancreatic cancer survivor.

Professor Evans is the author of Surviving Cancer and Embracing Life: My Personal Journey (2018). He is co-author of Retail Management: A Strategic Approach, 13th edition (2018). This book is widely used internationally and is available in English, Chinese, and Russian editions. He is also the co-author of Marketing, 12th edition (Textbook Media, 2015, which was one of the first American marketing books to be translated into Russian.

He loves to share his personal experiences with cancer patients and their families; and to teach, write, and consult. Check out his blogs for posts related to surviving cancer (https://survivingcancerembracinglife.com) and marketing (https://evansonmarketing.com).