Cam Marston

Cam Marston has spent 25+ years helping organizations understand what actually drives different generations at work, as customers, and in retirement. He's the author of six books, including The PHASE Into Retirement Field Guide and The Gen-Savvy Financial Advisor, and co-creator of the PHASE Into Retirement™ framework — a practical roadmap for the Purpose, Health, Activities, Social connection, and Everyday joy that define a good retirement.

A sought-after keynote speaker, Cam has worked with organizations including Coca-Cola, Charles Schwab, and Fidelity, and his research has been featured in The Wall Street Journal, Forbes, and on Good Morning America. He hosts "Keepin' It Real," a weekly commentary on Alabama Public Radio, and the podcast "What's Working with Cam Marston."

Cam lives in Mobile, Alabama, where he continues to research and write about the forces shaping how generations work, spend, and live.