Paul Farris

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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
Farris, Paul

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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Bendle, Neil; Farris, Paul; Pfeifer, Phillip; Reibstein, David

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Marketing Metrics: 50+ Metrics Every Executive Should Master
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David

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Cases Advertising
Quelch

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Advertising & Promotion Management: A Manager's Guide to Theory & Practice

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