Kunal Sinha

Kunal Sinha is a foresight, brand and digital strategy expert based in Jakarta. He is among the rare marketing executives who has worked in three of the world's four most populous nations - with the most diverse cultural mix imaginable.

Previously, he was Principal Consultant at WARC, Chief Strategy Officer at Ants Digital, Executive Director - Advisory at Kantar South Asia, where set up a data-driven strategy consulting offer. He ran an independent consulting practice based in Shanghai, was Chairman - Asia Pacific at The Futures Company and spent over 25 years at Ogilvy, JWT and McCann Erickson doing strategic planning, research and consulting across four continents. Kunal’s work encompasses trend-spotting, cultural analysis and forecasting.

Kunal is equally at ease in boardrooms, alternative rock gigs and in the homes of small town families, as he draws out insights vital for emerging business opportunities. His insights into fast-growth markets are sought by a wide range of firms: global investment banks, multinational corporations as well as start-ups. Kunal is an 12-time winner of the WPP Atticus award for original thinking in the marketing services, including three Grand Prix. He was listed in the millennium edition of the Who’s Who in the World, has spoken at leading universities including Harvard Business School, Kellogg, Cambridge University, London Business School, Syracuse University, Peking University, University of New South Wales and Australian National University; his views have been quoted in a wide range of global media, including The New York Times, Wall Street Journal, Reuters, BBC Radio, China Daily, Economic Times. Kunal is a prolific writer with an output that ranges from academic papers, blogs, columns in business and trade media, to five books including two on creativity: the award-winning ‘China’s Creative Imperative’, and ‘Raw: Pervasive Creativity in Asia’. His latest book, 'The Future of India's Rural Markets: A Transformational Opportunity' is being published in April 2023.