V. Kumar
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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Kumar, V.; Reinartz, Werner
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Customer Relationship Management, Second Edition: Concept, Strategy, and Tools
Kumar, V.
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Essentials of Marketing Research
V. Kumar; David A. Aaker; George S. Day
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Kumar, V.
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Profitable Customer Engagement: Concept, Metrics and Strategies
Kumar, V.
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Customer Relationship Management: A Databased Approach
Kumar, V.; Reinartz, Werner
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Statistical Methods in Customer Relationship Management
Kumar, V.; Petersen, J. Andrew
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