V. Kumar
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Customer Relationship Management, Second Edition: Concept, Strategy, and Tools
Kumar, V.
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Kumar, V.
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Marketing Research: International Student Version
Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S.
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Test Bank and Instructors Manual (Essentials of Marketing Research)
Kumar, V.
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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Kumar, V.; Reinartz, Werner
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Customer Relationship Management: A Databased Approach
Kumar, V.; Reinartz, Werner
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Profitable Customer Engagement: Concept, Metrics and Strategies
Kumar, V.
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Transformative Marketing: Combining New Age Technologies and Human Insights (Palgrave Executive Essentials)
Kumar, V.; Kotler, Philip
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