V. Kumar

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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Kumar, V.

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� 5.70

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Profitable Customer Engagement: Concept, Metrics and Strategies
Kumar, V.

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� 3.88

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Customer Relationship Management: Concept, Strategy, and Tools
Kumar, V.; Reinartz, Werner

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� 4.66

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Customer Relationship Management: A Databased Approach
Kumar, V.; Reinartz, Werner

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� 3.66

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Marketing Research: International Student Version
Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S.

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� 12.51

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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Kumar, V.; Reinartz, Werner

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� 15.68

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Marketing Research: A Global Outlook
Kumar, V.

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� 13.61

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International Marketing Research
Kumar, V.

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� 15.78

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