Fernando Palacios

At 8, he wanted to be a writer. Was forbidden. The family had trauma: his filmmaker grandfather died poor after creating Brazil's first TV series. "Artists in Brazil only go broke."

Two decades later, he's the only Brazilian two-time world storytelling champion. Founded Latin America's first storytelling company. Trained 30,000 professionals and 300 CEOs. Scripted Pfizer's vaccine launch. Transformed 1,248 Dona Benta slides into standing ovation corporate theater.

Professor at FGV, ESPM and FIA. His posts reached 100 million people. The 8 Steps of Palacios method has doubled revenues, broken 5-year plateaus and crossed the Pacific - Yamaha Japan incorporated it permanently.

Today he architects stories that Google, Coca-Cola, Nike and 200 other multinationals' executives tell when they need extraordinary results.

This book reveals the method that transforms buried knowledge into narratives that shine.

The family curse was broken. With stories.