Allan J. Magrath

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Imperatives of Marketing: Lessons from the World's Best Companies
Magrath, Allan J.

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How to Achieve Zero-Defect Marketing
Magrath, Allan J.

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Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)
Magrath, Allan J.

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Marketing Strategies for Growth in Uncertain Times
MacGrath, Allan J.

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Revolution in Sales and Marketing
Magrath, Allan J.

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