R. Eric Reidenbach

Dr. Reidenbach is the Director of the Six Sigma Marketing Institute. He is the architect of Six Sigma Marketing - a fact based disciplined approach for growing market share in targeted product/markets by providing superior value.

He is the author of over twenty books, his latest is Best in Market: The New Imperative for U.S. Manufacturing available as an ebook at isixsigma.com. Eric is a frequent contributor to Quality Digest and iSixsigma.com. He blogs about Six Sigma Marketing at www.sixsigmaiq.com.