Rick Barrera

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, American Girl, Minute Clinic, Lexus, Google and Starbucks will change your thinking about marketing forever.

Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch, Verizon and more.

In his bestselling book, Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences, Barrera illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time.

His newest books, We Before Me, Leaders are Readers, and Learners are Earners, highlight how to improve the self and the team to maximize profit and efficiency in your organization.

Rick is also co-author of “Non-Manipulative Selling” originally published by Prentice-Hall and “Collaborative Selling” originally published by John Wiley and Sons. He is also the author of the self-published “The Dollars and Sense of Exceptional Service Delivery.”