George P. Moschis
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Acquisition of the Consumer Role by Adolescents (Research Monograph - College of Business Administration, Georgia State University ; No. 82)
Moschis, George P.
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Academic Research in Business and the Social Sciences: A Guidebook for Early Career Researchers
Moschis, George P.
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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries (Management for Professionals)
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Consumer Behavior over the Life Course: Research Frontiers and New Directions
Moschis, George P.
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Marketing Strategies for the Mature Market
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Marketing to Older Consumers: A Handbook of Information for Strategy Development
George Moschis
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Gerontographics: Life-Stage Segmentation for Marketing Strategy Development
George Moschis
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