Bill Baker

Bill Baker is an internationally respected leader in place branding, tourism, and destination management. The first three editions of this series, are now regarded internationally as classics. This Fourth Edition of 'Place Branding for Small Cities, Regions, and Downtowns', continues in that tradition by providing valuable insights you can use today.

Bill has spent decades working with hundreds of locations around the world as a consultant, coach, and practitioner helping places of all sizes address their image and identity challenges. His intimate knowledge of the dynamics and realities of community, economic, and tourism development has led him to recognize what works, what doesn't, the pitfalls to avoid, and how to get the best results. This easy to read book provides a practical path to follow.

Bill brings a real-world perspective to his writing, and this encapsulates the vast experience, creativity, passion - and humor he brings to his work. Bill was originally from Australia and now lives in Portland, Oregon (USA).

He can be contacted at: billb at destinationbranding.com.