John A. Howard

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Consumer Behavior in Marketing Strategy
Howard, John A.

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Consumer Behaviour: Application of Theory
Howard, John A.

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Buyer Behavior in Marketing Strategy
Howard, John A.

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Marketing Management
Howard, John A.

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Marketing Management: Analysis and Planning (Classic Reprint)
John A. Howard

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Theory of Buyer Behaviour (Marketing S.)
Howard, John A.; Sheth, Jagdish

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