Frederik D. Wiersema
Popular items by Frederik D. Wiersema
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Wiersema, Fred; Treacy, Michael
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Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Wiersema, Fred
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The New Market Leaders: Who's Winning and How in the Battle for Customers
Wiersema, Fred
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