David Mercer

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Marketing
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Mercer, David

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Marketing Encyclopedic Dict: The Enyclopedic Dictionary
Mercer, David

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Future Revolutions (Export): Unravelling the Uncertainties of List & Work in the 21st Century
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New Economy Expression: Redefining Marketing in the Multichannel Age
Mercer, David

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The Global IBM: Leadership in Multinational Management
Mercer, David

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Access 97 Exam Cram
Mercer, David

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