Irving Rein

Irving Rein's primary research and teaching interests are popular culture, crisis management, and place marketing. He is currently researching the distribution and content changes affecting popular culture.

Education:

PhD University of Pittsburgh

MA Arizona State University

BA/BS University of Minnesota

Recent Publications

The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006)

High Visibility: Transforming Your Personal and Professional Brand, 3rd edition. (McGraw-Hill, 2006)

Marketing Latin American and Caribbean Nations (2006)