Don E. Schultz
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Communicating Globally: An Integrated Marketing Approach
Don E. Schultz; Philip J. Kitchen
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
Schultz, Don E.
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Strategic Advertising Campaigns (Business)
Schultz, Don E.; Martin, Dennis G.
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Brand Babble: Sense and Nonsense About Branding
Schultz, Don E.; Schultz, Heidi F.
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Integrated Marketing Communications: Putting It Together & Making It Work
Schultz, Don; Tannenbaum, Stanley; Lauterborn, Robert
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IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO)
SCHULTZ
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Strategic Brand Communication Campaigns
Schultz, Don; Barnes, Beth
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