Don E. Schultz

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Integrated Marketing Communications: Putting It Together & Making It Work
Schultz, Don; Tannenbaum, Stanley; Lauterborn, Robert

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Essentials of Advertising Strategy
Schultz, Don E.; Tannenbaum, Stanley I.

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IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO)
SCHULTZ

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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
Schultz, Don E.; Robinson, William A.

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Strategic Advertising Campaigns
Schultz, Don E.; Barnes, B.

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Communicating Globally: An Integrated Marketing Approach
Don E. Schultz; Philip J. Kitchen

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Strategic Brand Communication Campaigns
Schultz, Don; Barnes, Beth

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The New Marketing Paradigm: Integrated Marketing Communications
Schultz, Don; Tannenbaum, Stanley; Lauterborn, Robert

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