Don E. Schultz

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Essentials of Advertising Strategy
Schultz, Don E.; Tannenbaum, Stanley I.

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Integrated Marketing Communications: Putting It Together & Making It Work
Schultz, Don; Tannenbaum, Stanley; Lauterborn, Robert

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� 3.91

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Brand Babble: Sense and Nonsense About Branding
Schultz, Don E.; Schultz, Heidi F.

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� 2.74

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Communicating Globally: An Integrated Marketing Approach
Don E. Schultz; Philip J. Kitchen

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� 6.23

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IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO)
SCHULTZ

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� 5.13

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Strategic Advertising Campaigns
Schultz, Don E.; Barnes, B.

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� 3.08

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Strategic Brand Communication Campaigns
Schultz, Don; Barnes, Beth

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� 4.03

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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
Schultz, Don E.

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� 5.50

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